Do not use a plugin to add Google Analytics tracking.
Genesis has made it very easy to add scripts to the header and footer areas of the framework. One common reason you’d want to do this is to get Google Analytics working on your WordPress site.
Once you’ve signed up for Google Analytics and you have your tracking code you can place it:
- Navigating to Genesis > Theme Settings > Header and Footer Scripts.
- Place the code in the Header Scripts box and then save the settings at the bottom of the page
You’re all set to start tracking your site metrics! Google can take up to 24 hours to start processing data, but there should be an option on the page to check it’s been implemented right away.
Remember to flush your cache and scripts if you have these in place.