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    Home » Food Blogging and Promotion

    Food Blog Recipe Videos

    Published: Jul 25, 2017 · Modified: Nov 9, 2020 by Skylar · 5 Comments

    A growing trend in food blogging is recipe videos, which can help increase time-on-site, get you featured positions in search engines and makes your content more easily shareable.

    In fact, schema requirements for recipes have recently been updated to include video, and the top recipe plugins have already implemented in. While you won' be penalized for not having it in the near future, the trend is likely to move towards video being a ranking factor over the next few years.

    Should you invest in video?

    If you're just starting out, put it off for a year. The learning curve is too steep an you need to master the basics of food blogging before moving onto more advanced features.

    Videos are a lot of work - the investment in equipment (camera, lighting, software) is not insignificant. It's an entirely new skillset that gets layered on top of your recipe posts - adding time and energy to the post that can be cumbersome and unnecessary.

    And not every recipe post needs a video to go with it. Some recipes simply aren't popular enough and aren't worth the investment.

    If you're already making income from food blogging however, adding videos to your top performing recipes can give them that extra push to do even better. It's a skill that can be very valuable to brand partnerships and sponsored content.

    A Billable Skill

    Video is a compelling medium, which can be a good source of extra income from brand sponsorships. Not all brands will value it the same, or be willing to pay for it, but video can be worth an additional $500-$1000.

    Done-For-You Video Services

    A number of food bloggers who've invested the time into developing skills for for video development, and equipment, offer their services for food bloggers who aren't ready to make the leap.

    • RealFoodRealDeals
    • Tournadough Alli Video Productions
    • HotAndHealthyMamas Recipe Video Service
    • CreateKidsClub Video Services
    • RadRecipeVideos

    Courses for Food Videos

    We've had food bloggers recommend the following video courses:

    • Show me the Yummy Workshop (paid + other content)
    • Brooke Lark's Youtube (free + foodie bootcamp)
    • Brooke Lark's Crash Courses (paid)

    Here's a few great free videos:

    • Behind the scenes on a food photoshoot (Youtube)

    Gear for Recipe Videos

    There are lots of different tutorials for different gear you can use for recipe videos, so start with the Food Blogger Pro Recipe Video Gear article and the courses in the links above.

    Software for editing Recipe Videos

    The two primary pieces of video editing software are Adobe Premier Pro and Final Cut Pro. They both have a roughly equal featureset, but do some things slightly different.

    Adobe Premiere Pro starts at $20.99/month, while Final Cut Pro is a one-time $399 fee. That means it would take about 19 months for Final Cut Pro to pay for itself.

    Either one will work, and your choice will probably depend on your peer group or the how-tos you happen to fall across.

    More

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    • How to use emojis in headings to boost your click through rates

    Reader Interactions

    Comments

    1. Mark says

      January 19, 2022 at 3:52 am

      When I embedded a YouTube Video on my recipe post it slowed my Google Page speed from 92(pre-embed) to 53 (after embed). Is there anyway to embed youtube videos without decreasing page speed by such a significant amount. I want to add videos since not having a video always triggers a warning when doing the Rich Results Test.

      Thanks,
      Mark

      Reply
      • Skylar says

        January 19, 2022 at 5:02 am

        Use WP Rocket to lazyload youtube: https://feastdesignco.com/seo-for-food-bloggers/

        Reply
        • Emily says

          June 12, 2022 at 2:42 am

          I'm curious about the mechanics of how to include a video on the post. I thought I read somewhere that embedding via YouTube wouldn't help you rank as well as directly embedding the video, but the video block doesn't allow a larger file and I'm wondering what other options there are, that won't affect page speed. Is this a question for the theme developer or host?

          Reply
          • Skylar says

            June 12, 2022 at 6:28 am

            The Wordperss YouTube embed is poorly developed. Our recommendation is to use a "custom HTML" block and the default YouTube embed code provided by YouTube itself.

            Use the ad networks video player as much as possible as it has the highest payouts.

            Reply
            • Emily says

              June 17, 2022 at 7:02 pm

              Thanks Styler I don't qualify for mediavine yet so I will use the custom HTML block as suggested.

              Reply

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