Recipe Update Checklist

This tutorial features the Feast Plugin, which enhances and extends your theme to improve SEO, pagespeed, accessibility and user experience.

When you're updating posts, you want to be as thorough as possible to avoid having to re-edit multiple times. Remembering all of what needs to be done is impossible though - so we've created a Recipe Update Checklist available exclusively through the Feast Plugin.

For new posts, use the Recipe Post Template for a pre-built post structure, instead of writing a new recipe from scratch.

Note: checklist has been blurred as these will be updated frequently based on ongoing best practices. Please visit the "Recipe Update Checklist" page in the Feast Plugin for the current list.

Jump to:

• General
• Content
• Pagespeed
• Timing

General

Make sure you have all your alt tags, proper image sizes, avoid over-stuffing keywords, and more, with the general section.

This is continually updated with current best practices so make sure to revisit it every so often.

Content

Every recipe has a basic set of questions that should be answered to pre-empt the readers questions and provide the highest quality content for Google and readers.

Why is having topically-relevant, quality on-page content important? Here's a quote from Google's John Mueller:

Also check out these great content ideas from FoodBloggerPro.

Pagespeed

Double check your pagespeed scores to ensure you haven't embedded anything that would penalize you, and prevent you from ranking.

Timing

You should not update your "unicorn" posts - that is, posts that are bringing in substantial traffic to your website. This will vary by website, but generally any post bringing in more than 10% of your traffic is too important to update. The risk of losing this level of traffic generally outweighs the potential benefit.

With that caveat, most posts should be updated once per year, generally 1-2 months before the keyword "trends" seasonally.

Using the Holidays is a great way to ensure your content gets resurfaced seasonally, when it's relevant.