Our recommendation is to use the Google Site Kit Plugin, which is developed by Google to support their own analytics product. As of July 2023, all users have been forced over to GA4.
- GA4 with Site Kit by nerdpress
- General Google Analytics by nerdpress
- Excluding web stories by Mediavine
- GA4 - beyond the setup from TopHatRank
If you'd like additional help setting up Analytics, we've heard good things about: