Our recommendation is to use the Google Site Kit Plugin, which is developed by Google to support their own analytics product. As of July 2023, all users have been forced over to GA4.
Grayson from imarkinteractive has suggested Clicky as an addition for real-time analytics that GA4 lacks: https://clicky.com/
Resources
- GA4 with Site Kit by nerdpress
- General Google Analytics by nerdpress
- Excluding web stories by Mediavine
- GA4 - beyond the setup from TopHatRank
Experts
If you'd like additional help setting up Analytics, we've heard good things about: