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    Home » Food Blog Design and Appearance

    Comments

    Published: Jul 5, 2016 · Modified: May 7, 2021 by Skylar · Leave a Comment

    Note: this post is in progress.

    The comments are getting a refresh in the Feast Plugin.

    Jump to:
    • Why
    • Deleting comments
    • Recipe ratings
    • Pagespeed
    • Paginating comments
    • Lazy loading comments
    • Comment Settings
    • Comment reply notifications
    • Comments on third party platforms
    • Jetpack and Disqus
    • GDPR
    • Resources

    Why

    Comments can help bloggers rank for keywords not found in their actual content.

    Search engines actually consider comments to be part of your posts' main content, according to this Webmasters video on UGC (user generated content).

    Here's the important piece:

    "Overall, Google doesn’t differentiate between content you wrote and content your users wrote.

    If you publish it on your site, we'll see it as content that you want to have published. And that’s what we'll use for ranking.

    After all – it's your website, right?

    So, if you have a larger amount of user generated content, make sure it meets your standards for publishing content on your website."

    John Mueller, Google

    Visitors reading your article will naturally have questions about things that aren't covered in your post - these questions and keywords should be added to your content, making the recipe more useful over time.

    Comments can even encourage visitors to come back when they receive a reply, further increasing pageviews.

    Deleting comments

    We know that relevance infuses everything at Google - that's why you discuss recipe-related content on your posts, and not unrelated personal anecdotes.

    The more on-topic your post is, the higher quality it is to search engines.

    This same principle applies to comments.

    If you've been waiting for permission to go through your comments terminator-style, here it is.

    via GIPHY

    Delete comments that:

    • Don't provide any reader value
    • Are too vague
    • Are spam

    Do not delete comments that:

    • Contain visitor ratings for the recipe card
    • Contain valuable feedback, even if slightly negative
    • Discuss aspects of the recipe that aren't covered in your post

    Recipe ratings

    Recipe card plugins allow users to provide a star rating for your recipe card, while leaving a comment.

    The rating itself has no impact on rankings or SEO.

    Coming from an ecommerce background, I personally feel that some low ratings (with explanations) are not a bad thing - they provide feedback you can incorporate into your recipe, and help readers(/buyers) decide whether the recipe/product is right for them.

    Pagespeed

    Comments can have a negative impact on pagespeed, by adding excessive DOM nodes. Because of this, you want to remove as much as possible by:

    1. deleting low quality comments
    2. disabling avatars
    3. removing the link from comment dates
    4. removing the “website” field from the comments form
    5. removing the "website" link from existing comments
    6. paginating your comments

    Paginating comments

    Paginating comments is recommended to reduce the overall number of DOM nodes on a page. See paginating your comments for more specific details.

    Paginating comments breaks them into multiple pages, with the most recent comments usually showing first. WordPress (or Yoast) implements a canonical tag on the paginated comments to keep the content pointed at the original page, but this isn't optimal.

    Ultimately, you'll need to weigh the benefits of increased pagespeed against the potential less-than-optimal configuration of paginating comments. For most sites, paginating comments is recommended. For site specific advice, please hire an SEO consultant like Casey @ Mediawyse.

    Lazy loading comments

    As comments are considered part of the main content and Google doesn't index anything that requires a click, lazy loading comments removes main-content from your page and can result in a ranking decrease due to a loss of content.

    We don't currently recommend lazy loading comments.

    Comment Settings

    See the comments section of the SEO for Food Bloggers post.

    Comment reply notifications

    There's a couple options for this, but we haven't done any testing or offer any support for these. There's a fairly in-depth comment notification writeup at BlogAid, but it appears to be outdated.

    The one we've seen used most often on customer sites is Subscribe to Comments Reloaded.

    Some may require additional plugins to configure your server email settings.

    Comments on third party platforms

    Comments and engagement you get on social media and other platforms are essentially entirely wasted. They provide you with no long-term value.

    They disappear when Facebook changes some setting or algorithm for fresh content.

    Comments on your blog live there forever, gradually increasing the relevance of your post to visitors and search engines.

    Jetpack and Disqus

    Do not use Jetpack or Disqus (or any other third party) comment system.

    We only support and recommend native WordPress comments. Having your comments externally hosted (eg. on Jetpack, Disqus) can slow down the site with unnecessary styling and javascript, hugely impacting pagespeed.

    Disqus makes 76 HTTP requests and fetches 2MB of data! (even with 0 comments). And, it took 7 seconds to load.

    Disqus, the dark commenting system

    More critically, you're relying on an external provider for basic functionality. Much like Facebook, these external comment systems can disappear or change with a moment's notice.

    KISS - keep it stupid simple. Use the core WordPress commenting system.

    GDPR

    Running low quality external comment systems puts you at legal risk:

    Website owners are also responsible under the GDPR for which third parties they allow on their websites.

    Disqus fined 2,500,000 Euro over GDPR violations

    This is why we recommend removing Disqus (if implemented) as part of the plugin audit.

    Resources

    • https://crunchify.com/wordpress-comment-form-customization/

    This article provides an interesting take on recipe comments: https://www.theguardian.com/commentisfree/2021/jan/09/times-online-recipe-chat-pasta-community

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