This tutorial features the Feast Plugin, which enhances and extends your theme to improve SEO, pagespeed, accessibility and user experience.
The Feast Category Images Block lets you visually display your categories, by assigned images to categories.
This lets us to build a more user-friendly Modern Recipe Index that helps users navigate our site by category, and improves site structure.
Just insert the Feast Category Images block wherever you want to display a list of categories, like on the homepage and posts.
Calling the block with no additional parameters will output all eligible categories.
- Round images
- Block settings
- Categories missing images
- Add featured images to categories
- Conversion video
- Tips for building category images
- Grouping categories
- Image alt text
- Toggle title off
- Live examples
- Where can I use this?
- Eligible categories
- Randomizing categories
- Separate mobile and desktop displays
- Seasoned Pro and Cravings Pro
- Related posts
If you've embedded the category name into the image, you can disable the title output by adding toggling off the "show title" setting.
A trend that's surfaced on recipe sites is
- using rectangular images for posts
- using circles for categories (must be uploaded square)
This adds a visual queue to readers about what you're linking to (but is not a substitute for good accessibility).
To accommodate this, we've added the ability to display the image as a circle (even if uploaded as a square):
By combining different styles, we can create entirely new and unique displays. The images for the pastries categories below are uploaded at full color, but displayed in a classical parisian monochrome-style and frame.
The block settings let you customize the layout of the FSCI shortcode visually:
Note that the categories you enter must be the category slug.
Using the Feast Category Image block without any parameters will display all your eligible category images and the category name, but this is not a good user experience and is not how it should be displayed.
We recommend customizing the display by specifying category slugs:
Categories missing images
Any categories without featured images set will have generic placeholder styling:
You'll need to add featured images to the categories, per below:
Add featured images to categories
You'll need to upload brand new images (JPG) to categories at 1200x1200 dimensions:
1. Upload your Category Featured Images
Upload the new square image in Media > Add New
Note: this must be square. If you don't upload a square image, it will appear as an oval once the circle effect is applied.
We recommend intentionally building new category images so that they have a consistent look.
Square images (1200x1200 px) with centered text that takes up around 70% of the width provide the best clarity:
2. Set the Featured Category Image
You can see which categories have images attached in Admin > Post > Categories:
You can then edit or add them in "edit categories" screen:
If you've already set up the Modern Recipe Index with shortcodes instead of blocks, converting it over is very straight forward:
Note: ignore the part about enabling the category featured images - this has been automatically enabled for all sites and is no longer something that needs to be activated.
Tips for building category images
- Images should be JPGs, and 1200x1200 or larger (minimum 1000x1000, maximum 2000x2000)
- Following a convention established by larger sites, we recommend using square images with rounded corners for categories, to visually distinguish them from posts
- Image names should follow good SEO practices: they should match the page content (be named after the category + word "recipes") eg. keto-breakfast-recipes.jpg
- Including the category name in the center of the image allows for flexibility in how it gets displayed, and allows for circle-styling
We recommend following the best practices outlined in the image optimization guide.
We aren't big fans of nested categories, and with the Category Images block you can create a visual hierarchy by grouping categories under (h2) headings without actually requiring categories to be nested.
For example, you can have categories for seasonal recipes including "Winter", "Spring", "Summer" and "Fall", without having a useless "Seasonal" parent category by simply displaying these categories with a "Seasonal" h2 header.
Image alt text
The image's alt text is generated from the category's name for accessibility and screen readers.
For the Feast Category Images block, Alt text is intentionally left empty if the category title is displayed below the image, to avoid duplication of content for screen readers.
Toggle title off
If you have text embedded into the image, you can toggle the title off in the block settings:
These are some sites that have category images.
Where can I use this?
All the places! The block can be inserted into the:
- Modern Homepage
- Modern Recipe Index
- The block can be inserted into the Modern Sidebar
- The block can be inserted directly into posts to link to all the categories the current recipe is a part of
To be eligible for display, all the following criteria must be met:
- the category must have a category featured image assigned to it
- the category must have at least 1 post in it
- the slugs you specify must match an existing category
For more troubleshooting, see "Troubleshooting" below.
We get asked about randomizing the categories and will not support this because it's not a good user experience
A user expects content to be relative static, which means that if you click a link to go from one page to the next, and then go back, you'll see the same content.
If I see one category for "gluten free" recipes and one for "vegan" recipes and I'm interested in both, I'll check out one before going back to look at the other. However, if when I go back I see "dinner" instead of "vegan" I'm left disappointed and confused. I question whether I saw "vegan" at all, whether I'm on the right page, or whether it moved somewhere else on the page.
This is just a bad user experience, period.
It's also an issue with search engines, who consider non-static content to be excluded because of user experience.
Search engines won't rank or pass authority to content that isn't static. This is possibly because they can't reliable associate the content that users are searching for, with that page.
Our understanding is that Google keeps multiple caches of a page (once per crawl, up to 10 copies) and dismisses (or de-emphasizes) content that isn't present in each of the caches.
From a user standpoint, it would be a poor experience to click on one recipe, go back to the homepage to find another recipe you also want to see, and find that it has disappeared. You expect a reasonable level of consistency from sites you visit.
Much like sliders, if the content isn't important enough to be static on the homepage, it's not important enough to be on the homepage, period.
The purpose of the homepage is to display the top categories - between 4 and 8 FSCI category images. If you want to display more than that, use the Modern Recipe Index instead.
One of my categories isn't showing
- If the shortcode doesn't find an exact match for your category slug, it will not show
- If the shortcode doesn't find a category featured image for the category, it will not show
- If your category has no posts in it, it will not show
- If you haven't uploaded a new image, it won't show (WP bug)
- This typically displays as "failed to get attachment ID from URL"
- If the image you uploaded is too small for the thumbnail size, the image won't show (upload category images at 1024x1024 minimum, 1200x1200 recommended)
- If you're implementing this on a staging site it may not work - simply push the site live and then edit the FSCI block
- Make sure that the image URL on the category page is HTTPS and not-HTTP (if images are being loaded as HTTP, check your WordPress "General Settings")
We considered adding a placeholder image for all categories without images set, as well as displaying categories without posts, but decided that this would be a bad user experience for visitors.
It's important that you intentionally build these images, and categories, and optimize it for your readers so that you don't end up with thin-content garbage that you need to delete later on.
See our tutorial on how to configure category pages.
This has become especially prominent given that many sites being audited end up needing to delete poor quality content, and it drives up their ranking.
Note about CDNs: we've seen issues with image hosting platforms and CDNs including WP Offload Media and Jetpack. We always recommend removing Jetpack completely, but for WP Offload Media, you'll want to use the "remove from bucket" feature:
How can I prevent a category from showing?
The shortcode is built to be additive, instead of subtractive. That means if you want to exclude a category from showing, you should list the categories you want to show, instead of trying to remove specific categories.
The shortcode is designed to be used as a short, specific list rather than display-all. This is because most blogs have a huge number of unrelated categories and displaying all of them in a single place isn't a user-first experience.
The categories you display should be related to the content of the page you're on. If you're on a desserts page, showing categories related to desserts (pies, cakes, cookies) is a good idea. Showing unrelated categories (salads, smoothies, soups) is not.
Sidenote: not setting a category featured image will prevent that category from showing. So if you have a "family" category, simply don't set a featured image.
Separate mobile and desktop displays
The default grid columns (feast-grid-half, feast-grid-third, feast-grid-fourth) should be used to control the mobile layout. We live in a mobile-first world - design for mobile.
You can use the separate desktop classes to change how the grids are displayed on desktop: feast-desktop-grid-half, feast-desktop-grid-third, feast-desktop-grid-fourth, feast-desktop-grid-fifth, feast-desktop-grid-sixth
Ideally, you'll want to use a mobile grid that divides evenly into desktop - the two primary would be:
- feast-grid-half with feast-desktop-grid-fourth
- feast-grid-third with feast-desktop-grid-sixth
Seasoned Pro and Cravings Pro
This is a completely new, better method than what was built into Seasoned Pro and Cravings Pro years ago. We recommend replacing the recipe index with the Simple Recipe Index and removing the Seasoned Pro and Cravings Pro method. To remove the theme setup:
- Remove the "Featured Page" widgets from the "Recipes Bottom" widget area in Admin > Appearances > Widgets
- Delete the pages you've created from Admin > Pages
- Remove any redirects you have in place for those pages