The purpose of the Holidays is to make it simpler to organize recipes so that they can more easily be displayed on the homepage and sidebar.
And since Holidays usually (but not always) have set dates, we can even automatically display them at the same time each year, which saves hours of work updating and reorganizing posts.
Who is this useful for?
This is useful for both new and established bloggers.
New blogs will benefit from organizing their posts into Holidays as they write them, laying a base of content that can be promoted every year.
Established bloggers will benefit from automating a key part of their business - seasonal recipes - which reduces the amount of administrative work you have to do.
In general, we're using the holidays as a way to display recipes using the FSRI block and don't want people navigating to these archives, so we're going to noindex them and not link to them.
Pre existing categories
Many people already have holiday categories for Halloween, Christmas, etc., which we recommend deleting and reorganizing using the Holidays.
In general, you won't rank for these because the keywords are too vague and too competitive, so you don't want to create an indexable category page.
However, if you have pre-existing holiday categories, you should check Google Search Console for traffic going directly to these (expand the timeline to 12 months). You'll also want to check to see if there are backlinks going to these pages. For 99% of recipe sites, this won't be a concern.
We recommend starting to add Holidays on:
- new recipes moving forward, and
- as part of your regular post update process.
This means that you shouldn't go and edit all your posts just to assign them to holidays. See: timing recipe updates.