How often should I post?

As much as you can.

If you can put out 1000 high quality recipes by tomorrow, do it.

Just post the content when it’s ready, and make sure it’s good quality content.

The day of the week myth

The myth that you should post on a given day of the week stems from email marketing, with some studies citing better open rates at certain times and on certain days. The take-away from that isn’t that you should only post on a Monday – it was that you need to A/B test to find what works best for your customer-base – every industry is different.

But this doesn’t transfer to food blogs. At all.

99.999% of your traffic is going to come over the months and years following your post. This means that the day that you post has basically 0% relevance.

The MAJORITY of your traffic is going to come from search engines and pins.

Nobody cares that you made a lasagna recipe this week.

They care about your lasagna recipe when they’re ready to make a lasagna.

You can absolutely publish a Christmas recipe in July, but no matter what day of the week it is or how hard you promote it, you’re not getting traffic to it until the holidays.

Posting frequency

Years ago, there was a belief that you had to put out content “regularly” so that search engines knew your site was putting out fresh content.

This is not the case anymore (if it ever was).

Here’s Google’s John Mueller dispelling the post frequency myth: