• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Feast Design Co.

WordPress Themes for Food & Lifestyle Bloggers

  • Themes
  • Feast Plugin
  • Blog
  • Support
  • Tutorials
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • Twitter
menu icon
go to homepage
  • Feast Plugin
  • Support
  • Tutorials
  • Account
    • Facebook
    • Instagram
    • Twitter
  • search icon
    Homepage link
    • Feast Plugin
    • Support
    • Tutorials
    • Account
    • Facebook
    • Instagram
    • Twitter
  • ×

    Home » Food Blogging and Promotion

    How to do email marketing right for food blogs

    Published: Sep 14, 2019 by Skylar · Leave a Comment

    The one thing you truly own in food blogging is your email list. Social media? That can disappear over night. Algorithms change.

    These are the people who you've received permission from to enter their most sacred inbox. And most of you (well, us too) have been doing it wrong.

    Hands up if you've been sending out your most recent posts to your newsletter? Yeah, that's usually not great.

    But this talk from Matt Molen from PersonalizedPaths is insight worth its weight in gold. Learn how to build email campaigns your readers actually want, and build a loyal following.

    The gist of the talk is to create thematic drip campaigns, around content silos that people want. This involves a lot of work, from creating reader personas to really drilling into your content, but is very much worth it in the long-run.

    If someone is interested in paleo breakfast recipes, send them those.

    If they're interested in pies, send them pies.

    But it doesn't make any sense to send your most recent holiday cocktail recipe to someone who wanted your diabetic-friendly dinner ideas.

    What we all need to stop doing it sending out emails to people based on what we happened to make for dinner that week. It doesn't respect your reader's interests or time.

    More

    • Shop page
    • Email
    • CLS
    • How to use emojis in headings to boost your click through rates

    Reader Interactions

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Primary Sidebar

    Themes

    • Feast Plugin grants access to all 5 themes
    • Not sure where to start? See the getting started guide

    Feast Plugin

    • Feast Plugin
    • Modern Homepage
    • Modern Sidebar
    • Modern Footer
    • Modern Mobile Menu
    • Modern Menu
    • Modern Recipe Index
    • Modern Categories
    • Modern 404
    • Recipe Update Checklist
    • Recipe Post Template

    Resources

    • Image optimization
    • Recipe Guidelines for Foodie Bloggers
    • How to write a recipe post
    • Page headings
    • SEO for Food Bloggers
    • Tutorials
    • Pagespeed Audit
    • Comments
    • Internal links

    more resources →

    Categories

    • Modern Recipe Index
    • Modern Categories
    • Posts per Page
    • How to use categories
    • Category pages need content
    • How to configure the category pages
    • Food blog site structure
    • Food blog page structure

    Classic themes

    The classic themes are only for hobby sites and any food blog interested in monetizing or SEO needs the Feast Plugin.

    • Foodie Pro Classic
    • Brunch Pro Classic
    • Cook'd Pro Classic
    • Cravings Pro Classic
    • Seasoned Pro Classic

    Footer

    ↑ back to top

    Topics

    • Food Blog Design and Appearance
    • Productivity
    • Tech and Plugins
    • Food Blogging and Promotion
    • Minimalist WordPress Themes
    • Simple WordPress Themes
    • Travel blogs
    • Knitting + DIY blogs

    Help

    • Documentation & Tutorials
    • Food Blogging Resources
    • Open A Support Ticket
    • Login
    • Your Account
    • Subscriptions
    • Downloads
    • Discounts and Coupons
    • Compatibility

    Company

    • Subscribe to newsletter
    • Privacy Policy
    • Refund policy
    • Terms & Conditions
    • Principles and Best Practices
    • Affiliates
    • Contact

    Copyright © 2023 · Feast Design Co.

    Results not typical or guaranteed. Our themes and plugins are just a small part of the overall effort involved in running a food blog. Nothing on this website shall constitute legal or financial advice, always consult a local lawyer and accountant. Accessing this website and all transactions herein are under the laws and jurisdiction of Toronto, Ontario, Canada.