Revenue

There's a bunch of ways to monetize for food blogs - here's a quick overview of documents needed to support the different channels.

Note: Canva has a large selection of templates available for any of these.

Media kit

• Your "brochure" that highlights blog, media and social
• Includes blog name, contact info, what you do, target audience/demographics, website traffic and metrics, social metrics, work samples and previous sponsorships (case studies)
• Used for podcast pitches, speaker pitches for events/conferences, brand partnerships and PR

Case study

• Outlines a project or partnership with specific details
• Includes project scope, deliverables, objects, metrics, KPIs and ROI
• Highlight customer testimonial
• Used for brand partnerships, podcast pitches, speaking engagements

Portfolio & Rate Sheet

• Separate from the Media Kit
• Highlights specific samples of work, services included, with pricing attached
• It's also important to specify what is not included, or offer upsells/add-ons
• Used for freelance writing/reciep development, photography, video services, VA services, social media services

Event deck

• Details the venue, capacity, cost per head, schedule, takeaway
• Provide examples of past events, including video and photos if possible, and testimonial of past events
• Used for cooking classes, retreats, masterminds, events

Custom proposal

• Outlines the clients requests, KPIs, deadline
• Explains your vision of the proposal, scope of work, project rates and fees, potential add-ons
• Outlines next steps and contact info
• Used for cookbook proposals, consulting, investors, or large corporate partnerships

Business plan

• Very detailed, provided to banks or investors
• Explains the current vision, values and objectives
• Business plans change weekly or monthly, so don't try to get it perfect
• Should include standard business plan details such as SWOT analysis, cash flow, profitability, team (employees, contractors), market analysis, exit strategy