• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Feast Design Co.

WordPress Themes for Food & Lifestyle Bloggers

  • Themes
  • Feast Plugin
  • Blog
  • Support
  • Tutorials
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • Twitter
menu icon
go to homepage
  • Feast Plugin
  • Support
  • Tutorials
  • Account
    • Facebook
    • Instagram
    • Twitter
  • search icon
    Homepage link
    • Feast Plugin
    • Support
    • Tutorials
    • Account
    • Facebook
    • Instagram
    • Twitter
  • ×

    Home » News & Updates

    Focus

    Published: Jun 23, 2022 · Modified: Aug 14, 2022 by Skylar · Leave a Comment

    Our tutorials and recommendations are geared towards building a 100% recipe-focused content site.

    Jump to:
    • User experience
    • Niching
    • How to run a mixed topic site
    • Time management
    • When to ignore this

    User experience

    The majority of search engine traffic lands on specific pages looking for a specific recipe. The most relevant content/links from that recipe are towards other recipes that are:

    • variations of that recipe
    • side dishes, drinks or appetizers for that recipe

    A reader who comes to your site for a recipe has an intent to fill and your job is to fulfill that intent.

    When you go to a barbecue restaurant, you don't see them selling pens and sneakers.

    Similarly, if you land on a car website looking for a Toyota Rav4, you don't care to see listings for boats, planes, or where the site owner went on vacation last week.

    Google knows this and wants to send people to sites that specialize in a specific topic so that the user gets the possible experience.

    In the long run, a site 100% dedicated to recipes will outperform a site with mixed topics.

    Niching

    Even just running a recipe site is too vague in todays hyper-competitive market. You should niche down and focus on a specific niche with recipes, such as:

    • vegan / vegetarian
    • indian
    • keto
    • barbecue
    • gluten-free
    • etc

    This helps with audience building and turning visitors into fans that come back over time.

    How to run a mixed topic site

    Simple: don't.

    Your family cares about your personal life, but strangers on the internet looking for recipes don't.

    There's absolutely legitimate reasons to write about non-recipe things - this can help keep you interested and provide a creative outlet. But if you want to post about travel or decor, start a separate site for it that won't negatively impact your recipe site.

    Time management

    Running a recipe site is a full time job for thousands of bloggers.

    The fact is that most people have 40 productive hours in a week - 80 if you're hyper-focused (and even this leads to burn-out).

    Spending anything less than 100% of your time and energy singularly focused on recipes will simply mean spinning your wheels and getting nowhere.

    When to ignore this

    If you're running your site as a hobby, or you're a mega-successful blogger with keyword research dialed in, thousands of backlinks, and subscribers that come back to you for your bubbly personality, then mixed content sites will work fine.

    When you're just starting out, you haven't earned the privilege of doing whatever you want and should be focused on building your base - 150 (keyword-researched) recipes + 150 backlinks.

    More

    • Modern 404
    • Private Label Rights (PLR)
    • Process Shots
    • Either "name" or "item. name" should be specified (in "itemListElement")

    Reader Interactions

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Primary Sidebar

    Themes

    • Feast Plugin grants access to all 5 themes
    • Not sure where to start? See the getting started guide

    Feast Plugin

    • Feast Plugin
    • Modern Homepage
    • Modern Sidebar
    • Modern Footer
    • Modern Mobile Menu
    • Modern Menu
    • Modern Recipe Index
    • Modern Categories
    • Modern 404
    • Recipe Update Checklist
    • Recipe Post Template

    Resources

    • Image optimization
    • Recipe Guidelines for Foodie Bloggers
    • How to write a recipe post
    • Page headings
    • SEO for Food Bloggers
    • Tutorials
    • Pagespeed Audit
    • Comments
    • Internal links

    more resources →

    Categories

    • Modern Recipe Index
    • Modern Categories
    • Posts per Page
    • How to use categories
    • Category pages need content
    • How to configure the category pages
    • Food blog site structure
    • Food blog page structure

    Classic themes

    The classic themes are only for hobby sites and any food blog interested in monetizing or SEO needs the Feast Plugin.

    • Foodie Pro Classic
    • Brunch Pro Classic
    • Cook'd Pro Classic
    • Cravings Pro Classic
    • Seasoned Pro Classic

    Footer

    ↑ back to top

    Topics

    • Food Blog Design and Appearance
    • Productivity
    • Tech and Plugins
    • Food Blogging and Promotion
    • Minimalist WordPress Themes
    • Simple WordPress Themes
    • Travel blogs
    • Knitting + DIY blogs

    Help

    • Documentation & Tutorials
    • Food Blogging Resources
    • Open A Support Ticket
    • Login
    • Your Account
    • Subscriptions
    • Downloads
    • Discounts and Coupons
    • Compatibility

    Company

    • Subscribe to newsletter
    • Privacy Policy
    • Refund policy
    • Terms & Conditions
    • Principles and Best Practices
    • Affiliates
    • Contact

    Copyright © 2023 · Feast Design Co.

    Results not typical or guaranteed. Our themes and plugins are just a small part of the overall effort involved in running a food blog. Nothing on this website shall constitute legal or financial advice, always consult a local lawyer and accountant. Accessing this website and all transactions herein are under the laws and jurisdiction of Toronto, Ontario, Canada.