Check out the TopHatRank webinar on links, from Mediawyse, Nerdpress and TopHatRank.
Internal links
Andrew's tips for internal links:
- make sure they're NOT nofollow
- use good anchor text
- make sure they're relevant to the content
- don't open internal links in new tabs
- (with some rare exceptions, like linking to terms-of-service during a checkout flow)
- think about sitewide links (menu, sidebar, footer); they do send very strong signals to The Goog (and readers)
Auditing links
Arsen's tips for backlink auditing:
- Link when it makes sense to your users!
- Don't use the same anchor text for all incoming links
- Don't use disavow files
Examples
Casey's examples of high quality posts generating natural links:
- Meal Prep Recipes - https://www.dinneratthezoo.com/meal-prep-recipes/ (Sara)
- 120+ Linking Root Domains, 200+ inbound links, ranks for 2200+ keywords including #1 for "meal prep recipes"
- Cooking Conversion Chart - https://www.thecookierookie.com/cooking-measurements-kitchen-conversion-chart/
- 160+ Linking Root Domains, 200+ inbound links, ranks for 1600+ keywords
- How-To Post - https://www.spendwithpennies.com/how-to-make-a-charcuterie-board/
- 120+ Linking Root Domains, 200+ inbound links, ranks for 1400+ keywords
- Information - https://veenaazmanov.com/cake-pricing-price-cakes/
- 40+ Linking Root Domains, 170+ followed inbound links, ranks for 1100+ keywords
- Information - https://amazingribs.com/tested-recipes/pork-recipes/pork-cuts-explained
- 180+ Linking Root Domains, 1000+ followed inbound links, ranks for 1100+ keywords
- Medical How-To - https://www.abbeyskitchen.com/how-to-stop-stomach-cramps/
- 20+ Linking Root Domains, 30+ inbound links, ranks for 1000+ keywords
- How-To Post - https://www.abakershouse.com/the-dime-test-for-your-kitchenaid-mixer/
- 13 Linking Root Domains, 20+ inbound links, but ranks for 500+ keywords
Additional resources
Here's a linking resource from Mediavine.
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