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    Home » Productivity

    Linking

    Published: Mar 17, 2021 by Skylar · Leave a Comment

    Check out the TopHatRank webinar on links, from Mediawyse, Nerdpress and TopHatRank.

    Internal links

    Andrew's tips for internal links:

    • make sure they're NOT nofollow
    • use good anchor text
    • make sure they're relevant to the content
    • don't open internal links in new tabs
      • (with some rare exceptions, like linking to terms-of-service during a checkout flow)
    • think about sitewide links (menu, sidebar, footer); they do send very strong signals to The Goog (and readers)

    Auditing links

    Arsen's tips for backlink auditing:

    • Link when it makes sense to your users!
    • Don't use the same anchor text for all incoming links
    • Don't use disavow files

    Examples

    Casey's examples of high quality posts generating natural links:

    • Meal Prep Recipes - https://www.dinneratthezoo.com/meal-prep-recipes/ (Sara)
      • 120+ Linking Root Domains, 200+ inbound links, ranks for 2200+ keywords including #1 for "meal prep recipes"
    • Cooking Conversion Chart - https://www.thecookierookie.com/cooking-measurements-kitchen-conversion-chart/
      • 160+ Linking Root Domains, 200+ inbound links, ranks for 1600+ keywords
    • How-To Post - https://www.spendwithpennies.com/how-to-make-a-charcuterie-board/
      • 120+ Linking Root Domains, 200+ inbound links, ranks for 1400+ keywords
    • Information - https://veenaazmanov.com/cake-pricing-price-cakes/
      • 40+ Linking Root Domains, 170+ followed inbound links, ranks for 1100+ keywords
    • Information - https://amazingribs.com/tested-recipes/pork-recipes/pork-cuts-explained
      • 180+ Linking Root Domains, 1000+ followed inbound links, ranks for 1100+ keywords
    • Medical How-To - https://www.abbeyskitchen.com/how-to-stop-stomach-cramps/
      • 20+ Linking Root Domains, 30+ inbound links, ranks for 1000+ keywords
    • How-To Post - https://www.abakershouse.com/the-dime-test-for-your-kitchenaid-mixer/
      • 13 Linking Root Domains, 20+ inbound links, but ranks for 500+ keywords

    Additional resources

    Here's a linking resource from Mediavine.

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