Posts vs. Pages

Posts and pages confuse some users so this is an attempt to clarify the key differences in how recipe sites implement them.

• Posts are used to write recipe posts, or anything that is substantially identical
  • Recipe cards are a component of a recipe post, not a post themselves
  • Posts should be organized into categories (see how to use categories)
• Pages are used for administrative-style content, such as about, contact, homepage, etc.

Ambiguity

The main issue comes down to ambiguity with the word "page". In general internet terms, every page that loads is a "webpage" (or just "page"). When someone lands on your recipe "post", the internet considers that a "page".

Within the context of WordPress, a "page" is a literal page type, not a post type. That's this section of your site:

Honestly this is frustrating and stupid but it's too late to change.

Landing page

Within the context of analytics, a "landing page" is any page that your user first lands on your website.

Within the context of internet marketing, a "landing page" is a page specifically designed to optimize for a conversion - a sale, contact, signup, etc.

Typically, if you're going to build a "landing page" to sell an ebook or sign up for a course, you're going to create a WordPress page-type.

Technical note

Posts, pages, and any CPT (Custom Post Type) are saved in the same database format and are technically the same on the backend. The difference between these is what features they do or don't have access to. How these are decided are more or less arbitrary and not important to the average user.