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    Home » News & Updates

    728px

    Published: Jan 9, 2021 · Modified: Jan 20, 2021 by Skylar · Leave a Comment

    This tutorial features the Feast Plugin, which enhances and extends your theme to improve SEO, pagespeed, accessibility and user experience.

    Updating the content width to 728px allows for "leaderboard" ads to be displayed, potentially generating more revenue for publishers running ads.

    In the past, this would have to be implemented via a theme update or new theme release, which would require everyone to reinstall and reconfigure their theme.

    With the Feast Plugin, we're able to offer this as a simple checkbox to anyone that wants to enable it.

    If you're not running ads, ignore this.

    Jump to:
    • Video
    • Ad revenue
    • CLS
    • Accessibility
    • Image sizes

    Video

    Ad revenue

    Anecdotally, we've heard that this can increase overall RPMs 1-3%.

    For someone earning about $4,000 per month, this can mean close to $1,000 per year in additional earnings

    At $8,000 per month, this can mean almost $2000 per year in additional revenue.

    CLS

    Cumulative layout shift is a potential issue, because leaderboard ads are 728px wide by 90px high. The most common type of in-content ad is 300px wide by 250px high.

    This means that ad slots may be re-sized to 250px height, 90px height, or collapsed entirely if no ads are returned.

    This remains an issue for ad networks to resolve.

    Accessibility

    There are no known accessibility concerns with this change.

    Image sizes

    The desktop size for the modern thumbnails in the Feast plugin are set to 720px, and will remain this way.

    This is due to ease of configuration (providing a single image size for all themes, and theme widths) as well as avoiding the unnecessary regeneration of thumbnails when someone switches from 720px to 728px.

    728 - 720 = 8px = 4px per side = not noticeable

    This is especially true given that desktop typically only makes up about 15% of pageviews.

    This change only affects desktop, and has no impact on mobile devices.

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    Results not typical or guaranteed. Our themes and plugins are just a small part of the overall effort involved in running a food blog. Nothing on this website shall constitute legal or financial advice, always consult a local lawyer and accountant. Accessing this website and all transactions herein are under the laws and jurisdiction of Toronto, Ontario, Canada.