Avoiding your computer’s gaze, so you don’t have to edit one more image? Have a post ready but can’t bring yourself to write the caption and hashtags for Instagram?
Sure, you could be stressed. Or you can chalk it up to a lack of divine inspiration. But, if you’re on week two of sidestepping your work, it’s probably burnout.
Come on. You’re a hard-working, talented food blogger–just look at ya! Most weeks you churn out content like Ma Ingalls and her butter.
Anyone can become exhausted or hit writer’s block. But it’s the highly motivated bloggers like you who experience burnout.
Whatever’s giving you the blues, don’t throw in the hand towel yet! We’ve got three tips to help you avoid burnout (and save some time) when it comes to marketing your food blog, and get you back on track to becoming a top food blog.
Batch Write Your Blog Posts
There’s more to writing posts than meets the eye, Dorothy. You’ve got to strategize, outline, write, create images, and promote.
And each of these steps takes a different frame of mind. So, to conquer overwhelm and create clear direction, by designing a batch writing process that works for you. Then, choose two to three days during the week to tackle each part of that process.
For example, we do something like this:
On Mondays, we select the target SEO keyword, create a working title, and outline the post. On Tuesday, we write and edit the post. And on Wednesday, we create the images, write promotional content for social media, and schedule the post in WordPress for the following week.
Use Email Automation to Save Time on Food Blogging
When you first start food blogging, this is one of those things that you should jump on right away. Let’s say someone finds your recipe on Pinterest. They follow the link, cook a delicious dinner, and bounce off your page. You didn’t have a call-to-action to entice them to sign up for more of your yummy recipes. They’ll use Pinterest again to find their next meal–and it’s up to chance if they stumble on your page in the future.
But, when you use email marketing and have new subscribers, you can set up an email sequence which sends them older blog posts (they haven’t seen). It keeps them coming back to your website, and it saves you time from frequently posting just to keep eyes on your page.
Repurpose Content on Social Media
All right, your blog post is ready to go live. And that counts as one piece of content for your social media page–boom baby. But, you can pull small nuggets of information from your blog post and repurpose it to create even more engaging content on social media.
For example, on Instagram, you could:
- Pull a tweetable quote from your post and create a picture quote in Canva
- Record a 10-15 second teaser video where you share one helpful tip from your post
- Take a photograph of one (uncommon, unique, or exciting) ingredient from the recipe, for example, an avocado. In the caption, explain how to peel an avocado or include a fun fact about the ingredient.
- Then, share a testimonial from a reader who cooked your recipe–and loved it, of course!