When I stumble upon a new blog or website, the “About Me” page is one of the first things I look for. I absolutely love finding out more about the site’s author. It allows me to feel more of a personal connection and remember that there’s actually a real, live person behind those blog posts.
However, if you’ve ever had to write your own biography page for your blog, you know it can be a bit of a challenge. Writing about yourself is always difficult. But trying to do so in a way that’s equal parts engaging, concise, and representative of your personality? It can seem downright impossible.
Don’t worry, that’s where I come in! I’ve rounded up six questions you should ask yourself when drafting your “About Me” page for your very own blog. They’re sure to get the wheels turning and help you come up with a few paragraphs that accurately summarize all of your awesomeness!
Who is your audience?
Much like a business needs to identify its target customers, you should also determine who your ideal blog reader is. Why does this help? Knowing exactly who your blog is intended for allows readers to know when they’re in the right place.
Let’s say you include an opening line on the “About” page of your food blog that says something like, “Super Tasty Food Blog is all about making delicious cooking both quick and easy. Here, you’ll find recipes for food-lovers who are always on the go—they can all be whipped up in 30 minutes or less!”
Now, when that busy reader you’re attempting to appeal to spots this line, they’ll feel like they stumbled upon their own personal paradise—an answer to all of their wishes and desires. Those aspiring chefs who want to spend hours each night in the kitchen? They’ll immediately know this space isn’t meant for them.
What do you offer your audience?
You might think that your blog is all about you—after all, you’re the author. However, if you’re aiming to grow your readership or monetize your content, you need to put some serious consideration into what exactly you’re offering your readers.
In this day and age, most of us don’t read content just because. Instead, we’re hoping to take something away from it. Whether it’s tips and instructions, powerful insight and knowledge, or even just pure, fun entertainment, we expect to walk away with something.
Take some time to think about what specifically you offer your blog readers. Then, ensure you explicitly state that value proposition early in your “About” page. It lets your audience know exactly what they can expect to gain from your content.
What inspired you to start a blog?
What exactly sparked your interest in blogging is always an interesting thing to share with your readers. Were you frustrated with the lack of vegan recipes available on the internet? Were you looking for an outlet to express your creative passions? Was blogging an effective way to keep your far-away family informed about all of your DIY home renovations and projects?
Share with your readers what inspired you to carve out your own space on the the internet. It provides a great backstory for your blog.
What are your other interests?
Your blog is great, but you have a life outside of it. That’s something your readers want to know about! After all, they want to know about you—not just the tiny “blogger” slice of you.
Your readers want to know about you—not just the tiny “blogger” slice of you.
Whether you’re currently training for your first marathon or you consider yourself a karaoke rockstar, go ahead and share some fun and interesting facts about yourself. This is a page totally dedicated to allowing your readers to get to know you, so there’s really no better place to do it!
How would you describe your personality?
Your “About” page is the first place your readers will go to find out more about the person behind the blog—emphasis on the word person. This is your chance to let everybody know that you’re a living, breathing human being, and not just a faceless name behind a computer screen.
How can you let your personality shine through in your writing? My favorite place to start is by jotting down a few different words that I think describe my personality. Whether that’s “funny” and “snarky” or “warm” and “encouraging,” I’ll keep that list next to me as I write. Those words constantly serve as my inspiration and touchstone to ensure I’m being authentic to myself.
Another trick I like to employ is to read my content aloud. It helps me to determine if the sentences seem like something I’d naturally say, or if they sound forced and robotic. You might feel a little silly at first, but I promise, it works!
What do you look like?
All right, maybe this is a bit of a cheat for the last question, as you don’t want to actually describe what you look like on your “About” page—this isn’t one of those old school dating ads in a newspaper.
However, it’s important for your readers to be able to put a face with your name. So, I strongly recommend that you include a photo of yourself (or even a couple of them!) on that page. Again, your readers want to know that you’re a real person. What’s more real than a photo of your smiling face?
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Use this FREE worksheet and script you can steal to write your perfect About Me page. It's going to make the whole process a lot easier!
Believe me, I get it—the “About” page on your blog can be one of the toughest to write. You want something that adequately sums up both your content and your personality, but you also don’t want to end up with something overly lengthy or formal. It can be a challenge, but it’s not impossible!
Grab your notepad, ask yourself these six questions, and then get to work! Crafting your own bio is sure to be a whole lot easier.