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    Home » Food Blog Design and Appearance

    Why we removed the banner-top on mobile

    Published: Jan 19, 2019 · Modified: May 19, 2019 by Skylar · Leave a Comment

    Modern versions of the themes have the "Before Header: Newsletter" widget area set to display:none; on mobile. This is an update to bring the themes in-line with search engine requirements to provide a better user experience, by displaying as much content above the fold as possible.

    This comes down simply to user-experience, which is a huge focus for search engines.

    When a visitor arrives to your website looking for a "Vegan Quiche Recipe", the newsletter splayed across the top is not what they're there to see.

    The recipe is.

    This means that sites that provide a better user-experience by not shoving the newsletter into their visitors faces will outrank sites that don't comply with modern best practices over time.

    For more details, see the Google Quality Rater Guidelines for recipe posts.

    This applies to:

    • Foodie Pro
    • Brunch Pro
    • Cook'd Pro
    • Cravings Pro
    • Seasoned Pro

    Email harvesting

    Harvesting emails and building a targeted is absolutely a legitimate strategy and should be done. But it needs to be done tactfully. Earn the visitors trust and respect first, by providing them with the content they came to see.

    Once you've delivered that value, you can ask them tactfully if they'd like to opt-in to the newsletter. We recommend putting this just before the recipe card (so that people find it easily when they "jump to recipe").

    Displaying the before-header newsletter on mobile

    We don't recommend it, but now that you're aware of the consequences, you can display it if you'd like. Simply add this to your "Additional CSS" screen in the customer.

    More

    • Horizontal scrolling
    • Subscribe button
    • Favicon
    • FSRI Block

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    The classic themes are only for hobby sites and any food blog interested in monetizing or SEO needs the Feast Plugin.

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    Results not typical or guaranteed. Our themes and plugins are just a small part of the overall effort involved in running a food blog. Nothing on this website shall constitute legal or financial advice, always consult a local lawyer and accountant. Accessing this website and all transactions herein are under the laws and jurisdiction of Toronto, Ontario, Canada.